Eddie 9V

Friday, 21 Feb
08:00 PM

$22.37

Eddie 9V has an endless stockpile of cool stories – and you’ll find twelve of them on

new studio album ‘Saratoga’, releasing November 22, 2024 on the fabled Ruf label. It’s a

record that will thrill both newcomers and fans who have trailed Eddie since the start,

showcasing his fresh, fiery spin on Southern soul, blues, rock and funk, with his

signature wit and sharp observations of modern America placing him squarely in the

here-and-now. “I do think it’s a wonderful road trip album,” he nods.

Eddie 9V has powered up. From the day he first slung a guitar on a local stage, the Georgia-born band leader announced himself as an artist to watch. But in the last few

meteoric years, Eddie’s music has crossed oceans and airwaves, transcending his

cult-hero status to become a beacon for fans of real music everywhere. “Eddie 9V is

something else,” wrote the UK’s Classic Rock. “A man who genuinely inhabits golden-era American roots, playing the most instinctive blues you’ll hear all year.”

Check out the gig listings and you’ll find this rising star playing a bigger club every

time he blows through town. Scan the charts and you’ll find his most recent album,

2022’s ‘Capricorn’, locking horns with the giants of rock ‘n’ roll. “Capricorn debuted at

#1 and that was a cool feeling for a week, until Bonnie Raitt kicked us off,” reflects

Eddie with a smile. “But hey, that’s a cool story to be able to say…”

We’ve rode shotgun with Eddie for a couple of decades now. Born Brooks Mason in

June 1996, he was playing guitar by the age of six (“One of those with the speaker in

it – the most bang for your buck, y’know?”). Even then, manufactured pop music held

nothing for him, and his years at Union Grove High School were instead soundtracked

by local heroes like Sean Costello, alongside his studies of “older cats” like Muddy

Waters, Howlin’ Wolf, Freddie King and Rory Gallagher.

“I wanted to see what made them groove and tick,” he explains. “I’ve been making up

lyrics on the spot for years. I believe that came from my Uncle Brian at our family fish

fries – he taught me about what made people laugh and what kept the audience’s

attention.”

Coming up on his home state’s live circuit – first with cover band The Smokin’ Frogs,

then with highly rated blues-rockers The Georgia Flood – Mason soon turned heads,

even representing the Atlanta Blues Society at the 2013 International Blues Challenge

in Memphis. But his true birth as an artist came when he buried his birth name and

adopted that striking solo moniker. “A lot of people wanted me to be the Brooks

Mason Blues Band, but that’s been done,” he reasons. “I wanted to start from scratch

– and I ain’t never heard of no bluesman named Eddie 9V.”

From the start, Eddie’s output pricked up ears, with 2019’s Left My Soul In Memphis

dubbed “fresh and life-affirming” by Rock & Blues Muse and the chaotic free-for-all of

2021’s Little Black Flies praised by Classic Rock as “like having all your best mates in

the speakers”. In 2023, he got his best reviews yet for ‘Capricorn’, a record tracked at

the near-mythical Macon studio of the same name, that led The Guardian and NME’s

Henry Yates to declare: “As an artist, he sounds fully charged”.

But the great artists evolve, and in both its songcraft and execution, ‘Saratoga’ finds

Eddie painting with more colors from his palette. “I was shooting for a more

Americana-type album this time, less blues songs and solos and more focusing on the

songwriting,” he explains of the eleven originals co-written with his brother, the much-

respected Southern musician, Lane Kelly. Unlike the anarchy of earlier albums,

meanwhile, the sessions mostly saw the multi-instrumentalist siblings hunkered down

at their own Echo Deco Studio in Atlanta, self-producing the new tracks with Patrick

Meese and inviting guest players to supply horns, fiddle and lap steel.

“It was definitely more me and my brother in our home studio recording everything.

There’s a lot of guests, for sure, but it was mainly overdubbing. We did the songs

Saratoga, Delta and Halo at Crown Lanes Studio in Denver and it was nice to take a

break, walk outside, see the mountains, feel the fresh air. At our studio, it’s just muggy

with mosquitoes. But sometimes it’s good to not have distractions.”

Likewise, the new songs of ‘Saratoga’ deserve nothing less than your full attention.

Eddie’s latest album announces his new groove with the crisp, purposeful beats of the

opening title track, an instant favorite that gets under your skin with its almost disco-

style harmonies and joust of horns and slide guitar. As Eddie says: “That song is about

being in a lonely tiny town that feels impossible to escape.”

Halo struts from the speakers on Eddie’s falsetto howl, before the lush yearning of Cry

Like A River and Love Moves So Slow (co-written by Spencer Pope) brings vintage

soul into the modern age. The brittle riffs and spacey vocal of Delta mark another

gearshift, flowing into Red River’s reflective-yet-kinetic groove. Wasp Weather speaks

to Eddie’s love of rapid-fire streams of consciousness. “That’s my favorite lyrically

’cos I like spewing words that don’t make sense into songs. ‘I got a big mud house

that I can’t keep clean, it’s useless’ – I love that line.”

The album plays out in style with the trilling alt-folk of Truckee – “We got high and did

shrooms and camped on the Truckee river in California,” he explains of the inspiration

– the wistful Tides and Love You All The Way Down. Eddie even slips in a brass-

blasting take on Mac DeMarco’s Chamber Of Reflection, before bringing the record

home with The Road To Nowhere’s shuddering, tremolo-drenched country lament, his

trademark twang utterly transformed into a vintage croon.

Eddie 9V is right: this latest album takes us all over the musical and emotional map,

while announcing that his recent career peaks are just the start. “Capricorn was a big

jump for us,” he reflects. “But I’m already writing new songs, y’know?”

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